The Guiding Principles in Digital Marketing MBA enable quick and effective decision making.
Digital Marketing MBA
by David J. Bradley
- Identify quick wins using information available to you today
- Research your market, competition and opportunities so you know exactly what channels and strategies to pursue
- Understand the processes & tech that support business results
- Select the online channels that best fit your target market
- Allocate funding and people for smooth, effective execution
- Establish management protocols to ensure the ongoing iteration, growth and sustainability of your digital activities
What’s Inside
Phase 1
Market Intelligence
A process for collecting new and existing information about your market, consumers, business operations, as well as any associated helpful information.
Phase 2
Strategy Development
An exploration of two core components: communication
channels and digital processes and technology. This gives sustenance and structure to your digital activities.
Phase 3
Guided Implementation
A focus on preparing the execution teams and management protocols so that there is clarity and logic to the implementation plan, ensuring a successful conclusion and ongoing operation.
“Executives should be able to trust in their ability to direct marketing in today’s digital world.”
Learn about Digital Marketing MBA on the Weekly Webinar
Weekly on Tuesdays at 6:00 PM EST
The total webinar is approximately 25-minutes long, so be sure to arrive on time!
On the webinar, we will:
1. Understand the common roadblocks to successful digital marketing strategy, and
2. Explore the three-phase process to developing a strategy that works.
Bulk Order Options
For those interested in ordering bulk copies of “Digital Marketing MBA” for clients, employees, classrooms and gifts, we have put together several options for you to consider to make the purchase easier and more valuable to you.
- Option 1: Volume-Based Discounts
- Option 2: Personally Signed Copies
- Option 3: Custom Editions
- Option 4: Personal Services from David Bradley
Send us your shipping address and how many books you would like sent and we will return a quote for your total fee.
Discounts are based upon the current new book price listed on Amazon.com.
| Number of Copies | Discount Offered |
| 20 – 49 | 15% |
| 50 – 99 | 20% |
| 100 – 249 | 25% |
| 250 – 499 | 30% |
| 500 – 999 | 35% |
| 1,000+ | 40% |
If you’d like an added level of personalization, we can sign books directly or create book plates with your logo on them and have them signed by the author. If you are interested in this, please make note when making an inquiry.
We can guarantee that each signature will be unique — no printed fake signatures!
A forward written by someone in your company? Your logo printed on the cover? Custom testimonials or content?
Exclusively for orders of 1,000+, we can customize the book to fit the experience you wish for your readers.
For those ordering in bulk, we are happy to extend the discount you receive on the volume order to you on additional services from David as well. This may manifest in a variety of ways, but is typically as set hours of coaching or a speaking engagement (presentations, keynotes, workshops, seminars, training days).
You may also redeem one of the below for your volume purchase to substitute the price discount, if you prefer.
| # of Copies | Complimentary Service |
| 20 – 99 | 1-hour of marketing coaching |
| 100 – 249 | 1-hour presentation |
| 250 – 499 | 2-hour workshop |
| 500 – 999 | half-day seminar |
| 1,000+ | full-day training |
Bradley not only teaches on MBA level but offers tools and tips along the way.
– Henk-Jan van der Klis
About the Author
Author of #1 Marketing & Sales Best Seller,
Getting Digital Marketing Right
David Bradley is a unique professional that has breadth and depth of digital marketing expertise with a focus on the process and management protocols that make comprehensive strategies possible and successful. His consulting firm, The Bradley Business Group, Inc., attracts clients ranging from venture-backed startups vying to break into the market successfully to nine-figure organizations seeking to transform how they market themselves today.
His first book, Getting Digital Marketing Right, became a best-seller in Marketing & Sales and has received tremendous acclaim among small business owners and marketing practitioners. The book was used on the curricula at higher education institutions such as Concordia College of New York and Pace University’s Lubin School of Business. The online course variant of this book has amassed over 11,600 students representing 135 countries. He also serves as an adjunct professor and an advisor to non-profit and for-profit organizations.
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